Back to the Roots

Vignes, Sheme, Mirazur, Thomas Mercer, Louis Moinet, 1.618 Sustainable Luxury, Norlha and Brunello Cucinelli are independent companies innovating in the essence of luxury: extreme quality and extraordinary craftsmanship to create the ultimate sensorial and emotional experience. These are companies rooted in a terroir, which we associate with the horse, a classical symbol of elegance and nobility.

Code Breakers

Jean-Paul Gaultier, Yohji Yamamoto, Martin Margiela, Miuccia Prada or Isabel Marant in fashion, HYT in watchmaking, and Fernando and Humberto Campana in furniture design have been creating breakthrough innovations by disrupting product and societal codes to build the icons of today and tomorrow. We have chosen the tiger – with its strength – to symbolize these luxury iconoclasts.

Eagle in the Aquarium

Several companies are disrupting the way that luxury companies create, deliver and capture value. Globalization and digitization are powerful enablers to reconfigure resources at the levels of funding (e.g. crowdfunding), design (e.g. 3D design), manufacturing (e.g. 3D printing), distribution (e.g. online platforms), marketing and communication (e.g. online social networks). The eagle in the aquarium symbolizes these “invaders” in the luxury ecosystem

Game Changers

Comme des Garçons, Études Studio, Iris van Herpen, MB&F and W Motors are independent luxury companies boldly building breakthrough offer and business model innovations. The complex and powerful dragon symbolizes this group of game changers in a fascinating journey to reconfigure resources, categories, offers and the luxury industry itself.

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“INDEPENDENT LUXURY”

by Jonas Hoffmann and Laurent Lecamp

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