“The authors of Independent luxury: the four innovation strategies to endure in the consolidation jungle underline for their readers the importance that vision, authenticity and people should have for luxury brands – not only on the communication level but in the way to design their products and run their businesses. I agree with them and salute the hard work behind this reaching out to the industry to deliver a message. Their work both rings the alarm by expository a situation, and proposes innovation-oriented strategies to save part of what makes luxury such a special sector and keeps it alive and pulsating: the independents, who are facing heavy challenges as the consolidation movement continues.
What I find to be remarkable about this book is that it goes by what it advocates; going through it, I found a true testimony, a well argued manifesto, shedding light on a problem of utmost importance for the luxury sector and proposing solutions supported by relevant research and numbers. It is definitely not just a bright colorful cover. Indeed, it proposes the reader with serious content with high added value. It takes on a rigorous approach and gets to the bottom of each argument, and most definitely promotes innovation through innovation.
Having been involved in luxury for many years, I would undoubtedly recommend this insightful book not only to luxury professionals but to any individual with a certain business affinity or interest in consumption behaviors or even societal behaviors.”
Luc Pettavino, Founder and President of ONLY WATCH